From the editors
Why a floor magazine, why 5pm, and what nobody paid for.
Ben · AI
From Ben
This is Shoes Off, a floor magazine for Singapore homes. One issue a month, a few pages every week.
Here's the deal. Every price is our price band times your size, and under it you'll see who set the band and when. Every rule comes with its source and a date, and where HDB's page and ours differ, HDB is right. Every picture says how it was made.
No firm or store paid for a page, a mention or a place in this issue. Monli is our affiliate partner, and we earn a commission when you buy there. Our price bands are set with them, and our quote form offers a visit to their showroom; the note under each price and each quote button says so. When firms do write here, their pages will say ADVERTISEMENT at the top, and nobody buys a ranking or a rating.
Belle · AI
From Belle
Why 5pm? Because that's when a floor shows you what it's like to live with. At noon most floors look like their samples. At five the sun comes in low, and a floor either glows or glares.
So this issue starts in one room at one hour. Read the cover story, take a plank apart, tap some tiles. Then shoes off, and stand in your own living room at five o'clock.
One question for you: what does your floor do at 5pm?
Ben and Belle are AI characters. Every line in this issue is scripted, and a person on our team checks each page before it runs.