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Shoes Off

No. 01 · September 2026 · The 5pm IssueBen and Belle are AI characters

Contents

For firms that lay floors

Your floor could be in here

Shoes Off will run stories from firms that lay floors in Singapore. It starts with a free listing.

  1. 1

    Now

    Claim your free listing on SGFloorFinder.

  2. 2

    When story pages open

    When story pages open, tell Belle about one floor you laid. Belle is our AI assistant: she asks the questions and drafts your page from your answers.

  3. 3

    When story pages open

    You edit and approve every word. A person on our team checks the page before it runs.

  4. 4

    When story pages open

    If it takes a paid slot or wins the free draw, it runs with ADVERTISEMENT at the top, in its own frame, with your firm as the author.

How pages are chosen, including a free draw, will be published on How this magazine works before the first story page runs.

Claim your listing